Session 1: for B2C Advertisers

Know More! Reputation - How what you say online, and what's said about you, can make or break your business.

Registration / Morning Refreshments 7:30 - 8:00 a.m.  - Presentation / Q&A   8:00 - 9:30 a.m.

In today's instant communication and social networking world, it's easy to share your ideas, opinions and personal feelings - and your employees, customers, and suppliers can share the same about you. What you and others post online is not limited to private networks and friend groups. Rather, there's a good chance that what is said about you and your company is searchable, and archived, FOREVER!

This thought provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand, and your personal and business reputation.

• What can happen if you're not careful and share too much information online, including email.
• What types of online information people can find on you (and how to find it on others).
• Real-world examples of errors others have made, and how to ensure you don't make them.
• How to effectively respond if someone posts a negative review about you or your company.

Know More! Selling - Know more than you ever thought you could (or should) about your prospects, clients and competition.

Registration and Refreshments 9:30 - 10:00 a.m. - Presentation / Q&A  10:00 - 11:30 a.m.

Sales Intelligence is the key to a successful prospect call, and an exceptional way to provide value to existing clients. When you know more about the other person, you're better able to relate on a personal level, build more meaningful connections, tailor your offerings, and ensure relevancy. In this dynamic presentaion, you'll discover:

• Google search secrets to help you find information you never thought possible.
• Tips and tricks to using the "Invisible Web" and social networks.
• Ways to access expensive premium databases - FREE!
• How to use information to make a big-time presentation with any prospect, and build deeper relationships with any client

The first 100 registrant attendees will receive a free copy of Richter's book, "Take the Cold Out of Cold Calling." Additional copies will be available at the discounted price of $20.

To learn more about Sam Richter, and read what others have said about this program experience, visit www.samrichter.com/reviews.

Please note that although attendance is free, space is limited and reservations are required. Need to speak with a person? Call Mary Donaldson at 513-768-8112 or email mdonaldson@enquirer.com